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Questions & answers

Before you brief

Everything store owners ask us before their first order: what to send, what you get, who owns it, and what happens if an ad isn't right.

Can't find your answer? Ask Sonny in the chat, any time, or contact our team.

Getting started

What is Sonny AI?

Sonny AI is a creative studio for online stores. You brief Sonny, our AI creative director, in a chat; our creative team writes a plan with three angles and scripts for you to approve, then produces finished short-form video ads for TikTok, Instagram Reels and Meta. Read our story.

What do I need to send?

A link to your product page is enough to start. Product photos, your logo, and anything you want shown or avoided make the ads better. If you already have product videos, send those too.

Do I need to ship my product to you?

No. We work from your product page, your photos and your answers. Nothing needs to be shipped.

Which products work best?

Physical products sold online do best: beauty, skincare, supplements, fashion, jewelry, home, gadgets, pet and gift products. If your product is hard to explain in 30 seconds, Sonny will tell you honestly and suggest an angle that works.

Are there products you won't make ads for?

Yes. We don't make ads for illegal products, weapons, adult content, tobacco or vaping, or anything that relies on claims you can't support, such as medical cures. The full list is in our terms of service.

The process

Do I see anything before the videos are made?

Yes. After you pay, our team sends a creative plan with the angles, hooks and scripts. Nothing is made until you approve it or tell us what to change. See how it works.

How long does it take?

The creative plan usually arrives within a few hours. Finished ads take 72 hours on Starter and 5 days on Growth, counted from payment and a complete brief.

How do I pay?

In the chat. Sonny shows your package with a secure Shopify checkout button. Payments are one-time, with no subscription. You can also buy from the pricing page.

Do I need an account?

No, but we recommend logging in with your store account before checkout, so your order, chat and videos stay together on any device.

Can I talk to a human?

Yes. Ask Sonny to bring in the team and a person will reply in the same chat, or email support@sonnyads.com. We reply within one business day.

The ads

What formats and lengths do I get?

Ads are 15 to 30 seconds, in 9:16 vertical with captions, voiceover and music. Growth also includes 1:1 and 16:9 versions for feeds and YouTube.

What styles can you make?

UGC-style creator ads, unboxings, product demos, story ads, presenter ads, cinematic product moments, and remakes of ad structures that already work in your category. Sonny picks the styles that fit your product and buyer, and you approve them in the plan.

Do the ads look AI-made?

We pick formats where the result looks natural, and every ad is checked for the product, the captions and the sound before it reaches you. Some platforms ask advertisers to label realistic AI-generated content; we tell you when that applies.

Can I run them on Meta, TikTok and YouTube?

Yes. Files meet each platform's specs. Read how to adapt one video ad for each platform.

Can the ads be in another language?

Yes. Tell Sonny which market you're selling to. Sonny itself replies in whatever language you write in.

Will you use real customer reviews or claims?

Only claims you can stand behind, taken from your product page, your reviews and your answers. We never invent testimonials, results or prices.

Ownership, changes and refunds

Who owns the videos?

You do. Once paid, you get full commercial rights to use the ads on any platform, with no expiry. Details are in the terms of service.

What if I don't like an ad?

If an ad misses the brief you approved, we remake it free. Growth also includes one revision round on the whole set. See delivery and revisions.

Can I get a refund?

Yes, in full, if you cancel before approving the creative plan. After that we fix ads that miss the brief rather than refund them. Read the refund policy.

Why is Starter only once per customer?

It's our intro price, so you can try Sonny with low risk. After that, Growth or Enterprise gives you more ads and angles per dollar.

How do you handle my files and data?

We use your files only to make your ads and keep them private to your chat. We never sell your personal information. See the privacy policy.

Running your ads

Do you run the ads for me?

No, you keep control of your ad accounts and budget. Every delivery includes a test plan, and our guide to testing video ad creatives walks through it.

How many ads do I need?

Enough to test several ideas at once and replace tired ads before results drop. For most stores that means 3 to start and around 10 once you're spending every day. We explain why in creative fatigue: how many ads you need.