Great ads shouldn't need a great budget

If you sell online, you already know the rule: the store with the better video wins. The ad is the shop window now, and it lasts about three seconds before a thumb moves on.

The trouble is what it takes to make that video. We kept hearing the same three stories from founders and store owners, and you may have lived one of them.

Three stories we heard again and again

The five-grand quote

You ask an agency for a video ad. The proposal comes back with a discovery call, a strategy deck, a shoot day, two rounds of edits and a number with a comma in it. For one ad. If that ad doesn't work, you start again, with less money.

Day 23 of waiting

So you try creators instead. You send free product, write a brief, chase replies, and three weeks later you get a video filmed in bad light that forgets to show the product. Or you get nothing at all.

Take 47

Finally you film it yourself. The phone falls over, the dog barks on the best take, and you hate your own voice. By midnight you have a video, but not an ad: no hook, no structure, no reason for a stranger to stop scrolling.

None of these stories is about a bad product. They're about a good product that never got the ad it deserved.

What we built instead

Sonny AI is a creative studio you brief in a chat. You paste a product link, and Sonny, our AI creative director, asks the questions a good strategist would: who buys this, what problem it solves, what they've tried before, what makes you different. Then our creative team takes over.

They research your product and your buyer, and write a creative plan: three angles, each with its own hook and script. You read it, approve it or change it, and only then do we make the ads. The finished videos arrive in the same chat, with captions, voiceover and music, plus a short write-up on why each angle should work and how to test them.

That's the whole process from your side. No calls to schedule, no shoot to organize, no creators to chase. You can see each step in detail on how Sonny works.

What you get from working with us

What we believe about ads

• Nobody knows the winner in advance. Not you, not us, not the smartest media buyer you know. The brands that grow are the ones that test the most ideas for the least money. We wrote about the method in how to test video ads on a small budget.
• The first three seconds matter most. A great product shown slowly loses to an average product shown with a great hook. That's why every ad we make opens on a reason to keep watching. Here are 15 hook formulas we use.
• Honest beats hyped. We only use claims you can stand behind: your product page, your reviews, your answers. If something needs checking, Sonny asks you before it goes in an ad.
• Your buyer is the brief. An ad for a 24-year-old skincare fan and an ad for a 45-year-old dad buying a gift shouldn't look alike, even for the same product.

Who we work with

Most of our customers run Shopify stores and buy their own ads on TikTok, Instagram and Facebook. Some are launching their first product; some sell hundreds of SKUs and need fresh creative every week. If you're the first kind, start with Starter. If you're testing seriously, Growth gives you ten ads across three angles and formats. If you launch constantly, ask Sonny about Enterprise.

The company behind Sonny

Sonny AI is operated by Omegason Company LLC, based in Boulder, Colorado. Every ad goes through quality checks for the product, the captions and the sound before it reaches you, and you can reach a human on our team any time at support@sonnyads.com or through the contact page.